Business For Herbalists

From Passion To Profit

Something new is growing.

I’m in the process of re‑shaping Business for Herbalists into a longer, more spacious 6‑month program. Add your name to the waitlist and I’ll email you as soon as I have dates, details, and early‑bird enrollment information.

The Next Cohort Begins Spring 2026

Turn your herbal practice into a sustainable, values‑aligned business

You’ve done the trainings. You’ve tended the gardens, blended formulas, and supported clients.

But when it comes to actually running a herbal business—pricing, marketing, systems, and money—it can feel murky, overwhelming, or just… not very herbal.

Business for Herbalists is a 6‑month, live group program that helps practicing and emerging herbalists build a grounded, ethical, and sustainable business—without gross sales tactics, hustle culture, or pretending to be a big shiny wellness brand.

Learn how to make your herbal work financially sustainable while staying rooted in relationship, integrity, and care.

What you’ll walk away with

By the end of 6 months, you’ll have:

  • A clear business model that fits your season of life, capacity, and income goals

  • One or more refined core offers with pricing, structure, and boundaries that feel doable

  • A simple, repeatable client/customer journey from first contact to follow‑up

  • A values‑aligned marketing plan you can actually sustain (without posting every day)

  • Basic but solid money systems: tracking, planning, and knowing your “enough” numbers

  • A 6–12 month growth snapshot and a grounded 90‑day action plan so you know exactly what to do next

You’ll also gain a community of herbal peers walking the same path—people who understand both plant language and bookkeeping anxiety

This Program Is Perfect For

Herbalists who feel allergic to traditional marketing and want consent‑based, trauma‑aware approaches instead

You do not need to be “good at business” already. You just need a basic herbal foundation and a desire to share your work in a sustainable way.

Clinical/Community Herbalists

You are ready to turn “a few clients” into a reliable practice.

Herbal Educators/Workshop Facilitators

You’re ready to create repeatable, organized offerings that convert.

Herbal Product Makers

You need clarity on pricing, margins, and sales channels

Program structure: how Business for Herbalists works

Length: 6 months

Format: Live calls + practical implementation support

Call rhythm:

  • Teaching Call (early in the month)

    Focused training on the monthly module with real examples from herbal practice.

  • Office Hours / Q&A Call (mid‑month)

    Space to ask questions, get feedback, troubleshoot, and integrate the work into your context.

Replays are provided for all calls, and you’ll have lightweight worksheets and prompts to help you implement without getting buried in homework.

  • Set foundations for a sustainable herbal business.

    • Shift from “I’m just an herbalist” to “I run a herbal business.”

    • Scope of practice, safety, and legal basics.

    • Overview of herbal business models (services, products, hybrids).

    • Core foundations: mission, vision, target people, and a simple business plan.

    • Intro to pricing and money basics (separating finances, simple tracking).

    • A realistic 30–90 day action snapshot so you’re moving right away.

  • Create a vision that matches your real life and energy.

    • Vision vs mission vs goals (and why it matters for herbalists).

    • Long‑term business vision rooted in land, plants, and community.

    • Detailed client/customer avatars grounded in your real people.

    • Setting 90‑day and 1‑year goals you can actually reach.

    • Turning goals into weekly actions and gentle accountability.

  • Make your practice structurally sound and legally safer.

    • A simple 1–2 page herbal business plan.

    • Market overview: who you serve, what you offer, how people find you.

    • Legal and regulatory foundations for herbalists.

    • Business structures, insurance, policies, and safety boundaries.

    • Money map: startup costs, monthly budget, and pricing snapshot for 1–3 offers.

    • Integrating legal next steps and money mindset shifts.

  • Share your work without feeling like you sold your soul.

    • Brand identity: elevator pitch, mission, vision, values.

    • Positioning: how you are different in a crowded wellness space.

    • Brand voice and tone (including trauma‑aware, inclusive language).

    • Clarifying your ideal client and one core seasonal offer.

    • Choosing priority marketing channels (on‑ and offline).

    • Content pillars + a simple two‑week content sketch.

    • Drafting a low‑stakes 30–90 day marketing experiment with simple metrics.

  • Learn to invite people in, with consent and clarity.

    • Your relationship to selling and money stories (especially as a helper).

    • Mapping offers and real‑world sales flows (in‑person, email, DM, shop).

    • Trust, safety, and container boundaries for herbal work.

    • Plain‑language offer descriptions: who it’s for, what’s included, what it is not.

    • Consent‑based follow‑up and nurturing without pressure.

    • Customer experience before, during, and after working with you.

    • Handling repair if something goes wrong in the relationship.

  • Define your version of “enough” and build from there.

    • Redefining “growth” for herbal work (capacity, depth, impact).

    • Naming your “enough” numbers: income, time, energy, rest.

    • Choosing a few key wellbeing + business metrics that actually matter.

    • Ways to grow: depth (pricing, refining offers), breadth (reach, new offers), and collaborations.

    • Capacity and boundaries for growth (what you will and will not do).

    • Refining one core offer for sustainability.

    • Mapping a realistic collaboration or promo experiment.

    • 6–12 month growth snapshot and a concrete next‑72‑hours action.

What’s included

  • 6 live teaching calls (one per module)

  • 6 live Q&A / implementation calls

  • Worksheets, templates, and checklists designed for herbal practices

  • Replays of all calls

  • Optional community space for connection and accountability (details based on the platform you choose)

What Makes This Program Different?

Unlike generic business courses, this program is:

  • Specifically designed for herbalists - We understand the unique challenges of herbal businesses

  • Implementation-focused - This isn't about theory; it's about taking action

  • Values-aligned - Learn how to grow without compromising your herbal ethics

  • Community-supported - You're joining a movement of like-minded herbalists

  • Lifetime access - Including all future updates and improvements

Results you can expect

By the end of Business for Herbalists, you can expect to:

  • Know exactly what you’re offering, to whom, and at what price

  • Have clear language to describe your work without shrinking or over‑promising

  • Feel less overwhelmed by “marketing” because you have a simple, values‑aligned plan

  • Understand your numbers enough to make grounded decisions

  • Have a realistic, humane way to grow your herbal work over the next year

Don't Just Dream About Your Herbal Business—Build It!

ONE TIME PAYMENT $350

Want to know more? Check out our Frequently Asked Questions. Or you can contact us to set up a free phone call.

Scholarships are available should you require financial assistance. Please fill out an application, and a member of our team will be in touch.

2025 PROGRAM

We are thrilled to welcome you into the 2025 cohort of our Business For Herbalists Program.

Our 2025 program dates are as follows:
Wednesdays, 1-3 pm Mountain Standard Time (may run a tad longer)
November 12, 19, 26, December 3, 10, 17, January 7.

All classes are conducted online via Zoom. Classes will be recorded and can be downloaded for later viewing by those who cannot attend live.

The investment for this program is $350

Registered students will be contacted with class details and links.

FAQ

  • This Program Is Perfect For:

    Product Creators: Turn your formulations into a product line with proper labeling, packaging, and distribution channels.

    Clinical Herbalists: Build a thriving practice with systems for client acquisition, scheduling, and case management.

    Herb Shop Owners: Create a welcoming space that builds community while maintaining healthy inventory and profit margins.

  • Yes! You will receive a certificate of completion after completing this program.

  • Yes! After each live class, the video will be uploaded to the course hub for that module. You will have lifetime access to this course hub.

  • A $50 deposit (out of the total tuition) is non-refundable upon paying for the program.

    • All credit card fees are non-refundable.

    • A full refund of tuition (less the $50.00 deposit and all credit card fees) will be paid if the student withdraws (in writing/email) before the first day of class.

    • All students making payments are still subject to the Refund Policy.

  • No. You’re welcome if you’re seeing a few clients, selling products occasionally, or re‑starting after a pause. The frameworks adapt to where you are now.

  • We’ll go through key questions, best‑practice considerations, and sample policies. For specific legal or tax decisions, you’ll be guided on what to bring to your own local professionals.

  • Yes. The entire program is built around consent, relationship, and nervous‑system‑wise pacing. You will never be asked to use tactics that feel misaligned with your ethics or your body.

  • Plan for about 3–5 hours per month: calls, light homework, and implementation. You can go deeper if you wish, but the core work is designed to fit alongside client work, caregiving, or another job.