Compliant Copy for Herbalists

Why compliance matters

Your words shape client expectations and legal risk. Herbalists typically operate in educational roles, rather than diagnostic or treatment roles. Clear, compliant copy protects your practice and honors your scope.

The bright line: What you cannot say

Never claim to:

• Diagnose, treat, cure, or prevent disease

• Replace medical care or prescribe

• Make therapeutic claims tied to specific conditions

Forbidden phrases:

• "This treats diabetes."

• "Cures insomnia"

• "Recommended for high blood pressure"

• "Alternative to medication"

What you can say (structure–function language)

Frame support, not treatment:

• "Supports healthy digestion"

• "Traditionally used to promote restful sleep"

• "May help maintain normal blood sugar levels already within range"

• "Nourishes the nervous system"

Educational positioning:

• "Herbalists consider chamomile calming to the nervous system."

• "Western herbalism views dandelion as a gentle liver tonic."

• "Many cultures use ginger to support digestive comfort."

Safe service descriptions

Consultation language:

• "Personalized herbal education session."

• "Constitutional assessment and wellness planning."

• "Review your health history and suggest supportive herbs."

• "Collaborative exploration of herbal options."

Avoid:

• "Treatment plan"

• "Medical consultation"

• "Patient" (use "client")

• "Prescribe" (use "suggest" or "recommend")

Disclaimers that work

Essential elements:

1. Educational purpose only

2. Not medical advice

3. Consult a healthcare provider

4. Individual results vary

Sample disclaimer:

This information is for educational purposes only and is not intended to diagnose, treat, cure, or prevent any disease. Always consult your healthcare provider before using herbs, especially if you are pregnant, nursing, taking medications, or have a medical condition.